Wednesday, December 25, 2019

Celebrity Endorsed Advertising - 2343 Words

In today s world of fiercely competitive and highly fragmented market, every company tries to maximise the share of its target market segment to optimise its profit. To achieve this goal, companies try a combination (or mix) of various marketing tools and techniques as their marketing strategy. Advertising is one of the important components of the communication mix through which companies convey their offerings to present and potential customers and general public as well. This essay will discuss the various aspects of celebrity endorsement as a prevailing advertising technique along with critical evaluation of the phenomenon of multiple celebrity endorsement as a marketing tool and the and will conclude with taking on overview of†¦show more content†¦Furthermore there are other researches as well which suggest that the approach of using a celebrity to endorse a product can not be viewed as a general practice of using any celebrity for any product endorsement. Pornpitakpan (2003), while discussing match-up hypothesis, describes the results of a study by Erdogen et al (2001) which suggests that British advertising agency managers considered various criteria like celebrity- target audience match, celebrity-product match, overall image of the celebrity, cost of hiring the celebrity, celebrity trustworthiness, controversy risk, celebrity familiarity, celebrity prior endorsements, celebrity likeability, risk of celebrity overshadowing the brands, celebrity expertise, celebrity profession and celebrity physical attractiveness. A match between the target market and the endorser is important for effectively transmitting right message to target audience. For example, the advertisements which are produced by Pepsi, are mostly targeted for youths and so the celebrity endorsers that they use in their advertisements are young personalities. The match up hypothesis goes true for the multiple celebrity advertising as well. A good example of this is the Pulse Polio campaign taken up in India to eradicate the polioShow MoreRelatedThe Consumer Attitudes Towards Brands Essay1316 Words   |  6 Pagesrevealed that there are declining returns attached with involving celebrities in advertising campaigns. For instance, the demands for remunerations by celebrities are rising with many celebrities endorse several brands at the same time and may at times, shift their endorsement to competing brands. The recent negative publicity generated by some celebrities increase the risk of negative returns; however, since the use of celebrities for brand promotion is constantly practiced by sponsors, it depictsRead MoreCelebrity Endorsement Marketing Campaigns1497 Words   |  6 PagesOctober 20, 2008 Celebrity Endorsement Marketing Campaigns Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. ResearchRead MoreHerbal Essences: In Pursuit of Beautiful Hair Essay1396 Words   |  6 Pagesstyles of the time. Herbal Essences was only making their target audience natural so as to attempt to reach the largest amount of consumers. About thirty years after the original debut of the Herbal Essences shampoo product, a drastic change in advertising became noticeable. Because an entirely new generation had appeared and society had changed in every aspect, beauty needs were different. In a 2002 magazine advertisement for Jane, Herbal Essences appears with a completely different approach to attractingRead MoreEffective Use of Celebrity Endorsement as an Advertising Strategy2892 Words   |  12 Pagesunderstanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals, articles, books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis, first is the history and background, second is evaluation of three theories model; which consists of TEARS model shows celebrity play an important role in facilitating advertising effectively, The Meaning TransferRead More Celebrity Puppe ts Essay1086 Words   |  5 PagesCelebrity Puppets The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the â€Å"Cola Wars.† During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebritiesRead MoreEffective Use of Celebrity Endorsement as an Advertising Strategy2878 Words   |  12 Pagesunderstanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals, articles, books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis, first is the history and background, second is evaluation of three theories model; which consists of TEARS mode l shows celebrity play an important role in facilitating advertising effectively, The Meaning TransferRead MoreImpact of Celebrity Endorsements on Brand Image1321 Words   |  6 PagesImpact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e.gRead MoreLiterature Review Celebrity Chef4456 Words   |  18 PagesLiterature search, methodology used 5 2.3. Description of sub-topics 6 3. SUMMARY OF LITERATURE REVIEWED 8 4. A REVIEW OF CELEBRITY ENDORSEMENT 9 4.1. Effectiveness of celebrity endorsement 9 4.2. The consumer 10 4.2.1. Association to celebrity endorsement 11 4.2.2. Perception of association 12 4.2.3. Attitudes towards the endorser 12 4.3. Positive or negative effects of celebrity endorsement 13 4.4. Purchase intentions 14 5. CONCLUSION 15 5.1. Implications for practitioners 15 5.2. ImplicationsRead MoreQualitative Research and Celebrity Endorsement24767 Words   |  100 PagesThe Effectiveness of Celebrity Endorsement in India Abstract   The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication managementRead MoreEffectiveness Of Celebrity Endorsement On Consumer Brand Preference2728 Words   |  11 Pages Effectiveness of Celebrity Endorsement on Consumer Brand Preference Submitted by Aakash Pandya Table of Contents 1. Introduction 3 1.1 Background of the Study 3 1.2 Research Problem 5 1.3 Research Objective 6 1.4 Significance of the study 6 II. Literature Review 7 2.1 Hypothesis 8 2.2 Significance of the study 9 III Research Methodology 10 3.1 Research Design 10 3.2 Population 10 3.3 Sample Size and Sampling Method 10 3.4 Data Collection 11 3.5 Analysis and discussion

Tuesday, December 17, 2019

William Shakespeare s Poetry Of Love - 1612 Words

â€Å"But, soft! What light through yonder window breaks? It is the east, and Juliet is the sun.† (Romeo and Juliet 2.2 1-3). As you are aware this session will focus on the poetry of William Shakespeare. Shakespeare was a world-renowned poet and playwright. Shakespeare had a romantic heart and his poetry is shaped by love. His poems usually depict the passion and sacredness of relationships. By comparing two poems from William Shakespeare it is shown how he has been able to articulate the poetic theme of love. This seminar will analyze and explore two of Shakespeare’s poems focusing on the particular theme of love. Shakespeare deals with deep and enduring love, as he applies his past experiences to his poems. Shakespeare’s poems Sonnet 116 and Sonnet 130 are based around the romantic pursuits of his life, and they have similar context but deliver different meanings of what true love is. Throughout Shakespeare’s various relationships and career pathways he was able to find a deep awareness and admiration of love. Shakespeare was famous around the 16th century, where he gained a celebrated recognition for his poetry and playwriting skills. â€Å"Shakespeare wrote 154 sonnets, likely composed over an extended period from 1592 to 1598.† (Mabillard, A. 2000). Shakespeare’s romantic and romantic poetry elevated him to a high status of bachelordom; he was sort after by various ladies of England. â€Å"†¦ He married Anne Hathaway and they had three children †¦ There has been speculation that heShow MoreRelatedComparing And Contrasting Two Sonnets1141 Words   |  5 Pages ‘Sonnet 116’ by William Shakespeare and ‘What Lips My Lips Have Kissed, And Where, And Why† by Edna St. Vincent Millay are both sonnets that discuss companionship and a glimpse of each poet’s experiences. In ‘Sonnet 116â€⠄¢, Shakespeare illustrates how capability is weakened by its metaphysical stereotype and ideals such as, love, while on the contrary, in ‘What Lips My Lips Have Kissed, And Where, And Why† Millay feeds on the chaos between the ideal of love and its harsh reality, heartbreakRead MoreThe Flea By William Shakespeare, Emily Dickinson, And John Donne1521 Words   |  7 PagesPoetry has remained a visceral form of self expression for centuries. Consequently, poetry has no means of resisting the constant shifts in style, prose, and content that come with the times. This is showcased in the works by famous poets like William Shakespeare, Emily Dickinson, and John Donne. William Shakespeare is credited to be a wordsmith ahead of his time for crafting some of the most well known works in literature, Emily Dickinson is considered one of America’s leading female poets of theRead MoreThe Sonnet By Sir Thomas Wyatt1167 Words   |  5 Pagespeople are familiar with poetry; th ey understand their basic concepts and know that some differ in their size and how they rhyme. What some people may not know is that poems are categorized and there are many different types of groups within poetry. There are various types of poetry -- which include the sonnet. The sonnet was introduced by an Italian poet named Francesco Petrarch (1304-1374) who introduced the creation in the 13th century (Applebee 295). He wrote over 300 love sonnets, a great numberRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagesdramatist in English literature, Shakespeare occupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-cros sed lovers. Their love in the beginning borders uponRead MoreThe Sonnet Is Derived From The Italian Word1662 Words   |  7 Pagessong†. The history of the sonnet can be traced back to Italian origin where it influenced the rest of the world becoming a widely used strict poetic form for famous sonneteers. The sonnet sprung around the 13th century, according to the Folger Shakespeare Library it became significant in Italy when Francesco Petrarch first used it. This essay will discuss the Petrarchan sonnet, Spenserian sonnet and the Shakespearean sonnet. We like to think of the sonnet as a typical English form but the sonnetRead MoreWilliam Shakespeare s Sonnet 116981 Words   |  4 PagesWilliam Shakespeare was born in April of 1564. His exact date of birth is unknown. By the time he passed away on April 23, 1616 he was regarded worldwide as the greatest writer in the English language. He was a playwright, poet, and actor. Unfortunately, he passed away at an early age of fif ty-two and the world will never know what other great works he would have produced. â€Å"To the world, he left a lasting legacy in the form of 38 plays, 154 sonnets, and two narrative poems† (â€Å"The Life of WilliamRead MoreLiterature and Other Arts1033 Words   |  5 Pagesanomalous, a form as Friedrich Nietzsche’s Thus Spake Zarathustra was interpreted in Richard Staruss’ music – of course, also assure the logics for most songs. The majority of ballets and modern types of dances are written based only on stories and poetry; in tone occasions, music and dancing â€Å"go along† with a text which is read by a speaker or sang by a choir. The mid 19th century represents the â€Å"peek† of literary, historical, and anecdotal painting despite the Surrealists , this â€Å"statement† inRead MoreJohn Donne as an Innovative Poet1012 Words   |  5 PagesJohn Donne s position as a revered and respected poet is not unjustified. The depth and breath of literary works written about him along with the esteemed position he held among his comtemporaries is evidence of his popularity. As a metaohysical poet his poetry was frequently abstract and theoritical and he utilised poetry to display his learning and above all his wit. He was most certainly an innovative love poet who moved away from the Shakespearian focus on form intensely literary style. He wasRead MoreWilliam Shakespeare s Othello And The English Language1649 Words   |  7 PagesPoet, playwright, actor and dramatist, William Shakespeare is one of the most influential and greatest writers up to this day in poetry and the English language. Known, for hi s many acclaimed works such as his famous plays, â€Å"Othello,† â€Å"King Lear,† and â€Å"Romeo and Juliet† etc. More than four hundred years have passed and William Shakespeare’s work still alive as if it was during the early ages of Shakespeare work. Shakespeare influenced ranges from literature, theater, films and even the English languageRead MoreShakespeare s Sonnets Of William Shakespeare1006 Words   |  5 Pageshis death, the works of William Shakespeare have become well-renowned. One could say that through his work, the subjects of which he wrote and the author himself have become immortalized, receiving acclaim from scholars around the world. One such collection of work that has gained fame and admiration is his sonnets. Shakespeare’s 154 sonnets have received much speculation and criticism over the years regarding their intent and subjects. Although some believe Shakespeare to be the narrator of the

Monday, December 9, 2019

Auditing Networthy Assurance Acknowledgement

Question: Describe about the Auditing for Networthy Assurance Acknowledgement. Answer: Introduction Auditing and Assurance Services assume noteworthy part in acknowledgment of the innate business hazard inside the association. Auditing and Assurance Services assist the business association with knowing their lacks in keeping record of their business exchange and additionally introducing data from record of the monetary occasions, which happened during the time inside the association (Anderson, 2006). The embraced report is about the examining report of a standout amongst the best Australian organization, One Tel, which is gave way inside the six years of its operation inside the field of media transmission. Here the about the elements, which assume imperative part in surveying the intrinsic dangers are examined. Main body Discussion on factors contributing to increased inherent risk assessment There are numerous factors that have essential commitment to the expanded danger evaluation at the financial report level. A portion of the essential variables are deficient structure of the business association, absence of expert morals and also inadequacies in the corporate administration procedure of the association. The top level administration of the organization alongside the key money personals was adulterated (Aven, 2010). The examiners of One. Tel BDO and Ernst Young both were deficient with regards to honesty and one-sided to the administration and the key budgetary expert of the organization. It can be expected that amid the vital business hazard appraisal the elements like wrong structure of the business, lacking of business ethics and inadequacy in the corporate governance might be recognized as all these are the fundamental reason of the collapse of One. Tell and reason for the liquidation of the organization (Ruhnke and Schmidt, 2014). Identification of recognized factors during strategic business risk assessment As per the money related explanation of the organization, it can be seen that in a decisive balance sheet proclamation of the organization that the risk of the organization is reliably expanding in the cash flow statement (Shapiro, 2006). It is watched that the working expense of the organization is much more prominent than the working benefits in contrast with the receipts from the clients the installment to the suppliers and representatives is much more noteworthy and reason for the misfortune in the working of the business to the organization (Centner, 2014). An organization and the administration staffs of that specific organization must have the comparable targets for the fate of the organization. Nonetheless, it can't be seen in all cases, it is frequently watched that the points of the proprietors and administration staffs of an organization is contrast from the goals of the shareholders of the organization and in these cases the issues emerges. This specific circumstance is a lluded Principle Agent Problem (Damodaran, 2008). The organization One. Tel face comparative sorts of issue and it is the primary driver of the breakdown of the organization. Discussion on inherent risk factors and their role in increased inherent risk assessment The awful corporate governance of the One Tell Company identified as the key reason of the liquidation of the organization. The poor administration structure of the organization is likewise one of the imperative reasons of its liquidation. It is watched that in 1998, the leading body of the Company was made out of just four individuals (Heinrichs, 2012). Who were non official chief of the organization. Among the four chiefs, three of them were liable to the consistently race. Additionally, the fourth one was Jodee Rich, the CEO of One. Tel organization, who was not take out by the shareholders of the organization. Consummation of the year 1998 the leading group of the organization was reached out to have eight individuals. In addition, among the 8 board individuals three were the secondary classmate of the Jodee Rich the CEO of the organization. The budgetary and also the review advisory group of One Tell included with 2 individuals who are close of the CEO of the organization. It is watched that despite of the huge compensation of 2.3 million AUD and reward of 82.5 million AUD for the 3 official chiefs, the executives get installment of another reward of 14.2 million AUD when the organization caused loss of 292 million AUD in 2000 (Iverson, 2013). It is distinguished that that for covering the data to the general population proposals rewards were show as postponed costs alongside the set up expense of the organization in Europe as the vital arrangement of worldwide development of the organization. Assess the risks as high medium or low The organization has high risks and additionally, low surrender strategy with kind incentive for the new purchasers won't not be carried out in the little market of Australia. In Australia, there are 6 telecom service providers of cell telephone and the second greatest number in examination whatever other nation over the world (JordaÃÅ'Æ’o and Sousa, 2010). Other than this, the consumption of the organization was part of its monetary limit. The business system of the organization was vigorously relied on upon the huge organizations Telstra and Optus and the two organizations are the contenders of the organization One Tell. One Tell was exchanging intemperate telephone limit, which are secured from Telstra and Optus and the organization offered modest bundles to the clients (Paramasivan and Subramanian, 2009). Identification of the influential factors for effective decision making The other powerful considers that help effective basic leadership are in this way charging framework disappointment. It is evident in the reviewing procedure that the expectations of the senior IT laborers at this organization are amazingly faulty (McPhee, 2014). The improvement work force were given rewards on the premise of convenient creation and build up of new projects alongside the framework. Along these lines, the preparing and additionally conveyance of the solicitations to the purchasers was deferred and in this way the organization was not able track the receipts from the buyers (Merna and Al-Thani, 2008). The charging arrangement of the organization was composed deficiently and not observed for the long time. Conclusion Clearly the breakdown of the Company One Tell can't be indicated any of the gatherings. There was missing of the structure of the organization, inadequacies in the expert morals alongside the corporate administration, which can be reprimanded for the breakdown of the organization. The general population ought to be considered in charge of their activity alongside the choices appropriate reporting of the money position and in addition the interior control of the organization must be observed and analyzed standard premise to represent the progressions alongside the development of the business association. References Anderson, T. (2006).Perspectives on strategic risk management. Kge, Denmark: Copenhagen Business School Press. Aven, T. (2010).Misconceptions of risk. Chichester: Wiley. Centner, T. (2014). Have US Legislatures Fully Considered Causal Factors in Assigning Liability for Inherent Risk Accidents?.Journal of Business Systems, Governance Ethics, 6(1). Damodaran, A. (2008).Strategic risk taking. Upper Saddle River, N.J.: Wharton School Pub. Heinrichs, D. (2012).Risk habitat megacity. Heidelberg: Springer-Verlag Berlin Heidelberg. Iverson, D. (2013).Strategic risk management. Singapore: Wiley. JordaÃÅ'Æ’o, B. and Sousa, E. (2010).Risk management. New York: Nova Science Publishers. McPhee, J. (2014).Mastering Strategic Risk. Hoboken, New Jersey: Wiley. Merna, T. and Al-Thani, F. (2008).Corporate risk management. Chichester, England: Wiley. Paramasivan, C. and Subramanian, T. (2009).Financial management. New Delhi: New Age International (P) Ltd., Publishers. Ruhnke, K. and Schmidt, M. (2014). Misstatements in Financial Statements: The Relationship between Inherent and Control Risk Factors and Audit Adjustments.AUDITING: A Journal of Practice Theory, 33(4), pp.247-269. Shapiro, A. (2006).Multinational financial management. New York: J. Wiley Sons.

Sunday, December 1, 2019

A Wizard Of EarthseA Essay Analysis Essay Example

A Wizard Of EarthseA Essay Analysis Paper Essay on â€Å"A Wizard of Earthsea† Interesting trilogy will, perhaps, not so much for children as for adults, which has long been boring to read about the endless wanderings, the philosophy of the search of his â€Å"I† of the tensions between the characters. More precisely, the book is not interesting modern children, for the future generation can not claim. For the child is too heavy feeding and little attractive for The orderly plot. More to their liking Harry Potter I -. A great kid. Not modern, but my book is not brought into raptures. In simple terms – the idea was good, but the implementation has pumped For those who have not read.. Ursula K. Le Guin has created a seemingly simple book in the style of fantasy, about wizards, dragons, travel, battles and solving puzzles. It seems to be like everyone else, nothing new. But inside, the author tried to teach the reader how to live in harmony with the whole universe, not even being a wizard. Quite openly, she said that every little molecule of which includes everything in the world – is an important part of the infinite life of the mechanism. The book teaches us to think about the consequences and understand what constitutes a global balance. To live in the â€Å"first demand† state, as I call it. No frills, and to the extent possible. And then everything will be fine †¦ â€Å"A Wizard of Earthsea† Review â€Å"A Wizard of Earthsea† Review â€Å"A Wizard of Earthsea† Review We will write a custom essay sample on A Wizard Of EarthseA Essay Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on A Wizard Of EarthseA Essay Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on A Wizard Of EarthseA Essay Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Of course, dear Ursula K. Le Guin is not the first one to explain or at least tries to explain such important questions. And this trilogy was written quite a while already. Perhaps the phrase â€Å"Times have changed,† not so deceitful. But! .. Fantasy, in my opinion, this is not the genre in which it is necessary to go into such deep thoughts. Perhaps the moral and ethical problems of coexistence of man and the universe, it is better demonstrates the science fiction, well, or just fiction, I do not share them too. And it was she who has the greatest influence on the minds of readers. A Wizard Of EarthseA Essay Sample Because the method of â€Å"do not tear this flower because it tiny, but very important piece of our world and its fragile stalk supports important for all of us a balance in the universe!† Already does not work. And it works: â€Å"You have destroyed a poisonous flower that had to eat out the dinosaur, because of which subsequently died triblablazavry that their faeces was maintained soil fertility, due to the death of which we now can not grow food on the land and create it from the tubes †¦ â€Å"Phew †¦. Bradbury who read, will understand what I mean. fantasy genre owes more to entertain than to teach. Confrontation between good and evil. Here is a suitable subject for fantasy! Fight for your love, too, will fit! And no deeper. My opinion. Otherwise out some tedious tale with a claim to the moral and ethical morals. And then it turns out neither one nor the other. But what conclusion I would not do, and the writer received the award and is recognized as a classic in its genre †¦ For it to her honor and praise. To summarize †¦ began to read avidly, finished with great tension. But the trilogy can be read as a whole, and individually in each story. Perhaps after reading experience will be very different.